Another Year Has Passed and SMS Is Still Cool
The first text message (which read “Merry Christmas”) was sent over 20 years ago by a Canadian engineer. Just last year, in 2014, there were an average of 350 billion text messages sent every month. That’s billion, with a B.
Despite a saturation of the communications market with social media and messaging apps, the 22 year old text message (also called SMS or short message service) is still the best way to reach people. Here’s why:
SMS is the Most Effective Way to Reach People – SMS has the highest engagement rate with an over 98% open rate within 3 minutes. Your customer is almost guaranteed to read the message. Those stats blow Twitter, Facebook, or even email out of the water.
SMS is a One-Size-Fits-All Approach - With over 90% of adults owning a cellphone, your target audience is already equipped to interact with you. Texting doesn’t require downloading an app, having a big data plan, or high speed internet. Your audience can receive a text nearly any place, any time.
SMS is Protected by the FCC - These regulations mean that the Average Joe won’t receive spam message (like you see flooding your email inbox.) This ensures that your text inbox only receives the messages you want. You’re not fighting for the attention of the consumer.
- Multimedia Messages Mean Your Options are Limitless. – Do you want to send out a picture of your store to help people find your location? Done. Maybe there’s an amazing video of a kitty using your product? Text it out and watch as you go viral.